Menu Design

P.F. Chang's National Menu

April 2025 | 27 versions
Getting a new menu in P.F. Chang's restaurants multiple times a year is a fun and rewarding challenge. Each menu brings fresh specials, new features, and updated photography. I worked closely with the culinary and marketing teams to plan and oversee photoshoots for updated food/beverage items and make sure each menu design and layout aligns with our brand and connects with our guests.

InDesign / Photoshop / Production

versioning

ideation

27 versions
Printing menus nationally required a few changes on each menu to comply with state regulations.

A few examples include: Utah required different lower alcohol content on our specialty cocktails so we adjusted ingredients. We also had to put a price next to all alcohol including on pictures. LA needed a statement declaring shrimp was imported. Some of our locations didn’t offer draft beer.

This required layout adjustments across menu versions.

inspiration
Sol Brah is an advocate for sunshine health and positive messages impacting the way you see and approach life. Sol Brah often advocates that saying outloud, "I have unlimited energy", will rewire your brain to give your mind and body more energy just by declaring it to yourself. The world is what you put into it. I have always been inspired by vision boards, natural health, and positive energy. Through this inspiration, I decided to make an eye chart based on the "Sol Way". To read more about the benefits of eye charts, check out my blog!

photo editing

research

photoshop / lightroom
Showcasing food and drink across menus often required color correction, merging photos, editing out backgrounds & food, deciding crops, fixing shadows, etc.

proofing

a designer's eye
As someone who touched all menu designs, it was easy to look out for mistakes because I've spent so much time looking at the menus as well as creating all the versions. When we send off to production, the print company inserts all pricing/calories into the versions. Our marketing team then reviews all the pricing tier versions and marks down any changes.

Our most recent print of national menus only required the printer to make 2 small changes across 27 versions & x pricing tiers.

251348_J_250_Dinner_Food 9 SC4_Natl_prf2_Page_1

251348_J_250_Dinner_Food 9 SC4_Natl_prf2_Page_2

Made with coffee. Filled with creative eagerness. Energized by purposeful design.

Made with coffee. Filled with creative eagerness.
Energized by purposeful design.

Made with coffee.
Filled with creative eagerness.
Energized by purposeful design.

Let's work together!

linkedin | resume | paigespanier@outlook.com | let's chat!

resume

paigespanier@outlook.com

let's chat!