Design an Eye Chart

design an eye chart

2020
This is a passion project inspired by Dr. William Horatio Bates, who placed an eye chart in classrooms and his natural approach to improving vision for kids across the state of North Dakota. In this personal design challenge, I explore a new way to create compelling and multipurpose art for your home. The words and artwork are inspired by Sol Brah, a social advocate for natural health, sunshine, and positive affirming words. Here’s my take on designing an appealing and functional eye chart.

Figma / Functional Design / Branding + Accessibility / Production

ideation

inspiration
Sol Brah is an advocate for sunshine health and positive messages impacting the way you see and approach life. Sol Brah often advocates that saying outloud, "I have unlimited energy", will rewire your brain to give your mind and body more energy just by declaring it to yourself. The world is what you put into it. I have always been inspired by vision boards, natural health, and positive energy. Through this inspiration, I decided to make an eye chart based on the "Sol Way". To read more about the benefits of eye charts, check out my blog!

Blog Post: Improve Your Vision

defining process & goals
Creating an accurate eye chart was important to me! I wanted this to be a functional piece of art.

Research
✅ Learning how to make a chart with accurate letter sizes

Branding + Accessibility
✅ Readability
✅ Choosing a color pallette
✅ Font choice

Production
✅ Accuracy
✅ Paper, size, & printing
✅ Functionality

research

size parameters

International Society for the Enhancement of Eyesight. (2005). BioAstronautics: Lesson 6, 20/20 Vision Activity – Eye Chart 1.

branding + accessibility

Color Palette
Testing accessibility & ensuring my design met WCAG’s AA contrast criteria.

Choosing Words
Keeping readability + accuracy + spacing in mind when choosing words and phrases. Using heirarchy to organize word phrases in the smaller letter sizes & shorter words in the larger letter sizes.

production

Made with coffee. Filled with creative eagerness. Energized by purposeful design.

Made with coffee. Filled with creative eagerness.
Energized by purposeful design.

Made with coffee.
Filled with creative eagerness.
Energized by purposeful design.

Let's work together!

linkedin | resume | paigespanier@outlook.com | let's chat!

resume

paigespanier@outlook.com

let's chat!